VOODOO DRIVE-IN CINEMA
DESIGN BRIEF
Historically, New Orleans is one of the most haunted locations in the United States, known for vampire myths and voodoo. Voodoo Drive-In Cinema is a drive-in movie theater that represents the haunted history of the city by showing horror films and classic scary movies at nighttime. Voodoo Drive-In Cinema presents spooky and sinister visuals to represent the genre of films the drive-in cinema shows at night, as well as the haunted history of New Orleans. The primary logo displays a large voodoo skull with a custom logotype below. The logotype takes inspiration from classic horror film logotypes. The secondary logomark resembles a voodoo heart, brandishing some of the same eerie characteristics of the logotype. Voodoo Drive-In Cinema's color palette presents black, white, and gold, colors that proudly represent the city of New Orleans. NOLA is known for having many of those colors, such as architecture, sports teams, and the fleur-de-lis, which is a popular symbol of Louisiana, tying into the rich history of New Orleans. This project also includes the curation of a poster promotion for a triple-feature Halloween movie event at the drive-in, as well as a website for the drive-in theater.
